From Corporate Cog to CRM Fairy

Hi, I’m Katie Dunne, also known as The CRM Fairy.

My journey didn’t start with funnels, emails, or client journeys… it started with a deep desire to make life easier for entrepreneurs like you.

Back in 2020, when I first started in real estate, I quickly found out that I liked marketing and SaaS, not open houses and closing sales. I found out my superpower was teaching other agents how to use all the CRM goodies gifted to them (through the fees they pay) to further their business and stand out in a crowded market.

They were overwhelmed by all the moving parts: leads were slipping through the cracks, follow-ups felt chaotic, and they could either load their tech stack up with a million things, or streamline their business into something workable.

So, I got obsessed with systems, strategy, and simplifying the whole dang process.

Fast forward to today, and I help digital entrepreneurs (and still the occasional real estate pro) turn messy lead lists into goldmines.

My goal? Making your CRM feel like your best employee instead of your most expensive headache.

If you’ve ever…

- Wondered how to get more leads into your world (without being spammy)

- Felt stuck nurturing your list or even knowing what to send them

- Let your database gather dust because you weren’t sure where to start

…then you’re in the right place.

Through courses, tools, memberships, and strategy sessions, I help you:

- Create irresistible lead magnets that actually grow your list

- Organize your CRM so you can find, tag, and talk to your people

- Nurture your audience with email sequences that convert strangers into superfans

Whether you're just starting or scaling up, I’m here to make marketing feel magical — and doable.

If you’re ready to stop ghosting your email list and start growing a business that feels aligned and automated, let’s talk. Or better yet, grab one of my freebies and get a taste of how I work.

✨ Let’s make your list your livelihood. ✨