Hi, I’m Katie.

a.k.a. The CRM Fairy

My core values are creativity, connection, and cuteness.

I am an INFP, enneagram 9, projector, scorpio, and if you couldn’t tell, I love a personality quiz.

My favorite foods are chocolate and cheese…but not together.

I help coaches and course creators streamline their business and feel more aligned with what they are creating.

Overwhelm, burnout, laziness? Never heard of 'em.*

*Just kidding. I know them very well, but now I know what they feel like and how to avoid them.

What is a CRM Fairy?

To put it simply, I help digital entrepreneurs build and nurture client relationships through lead magnet magic and email marketing.

I make growing your business feel achievable and scalable.

Like a fairy godmother, but for your client database.

The Magical Offers

A deep dive into your lead magnet in order to find any disconnects in your customer journey.

Build the perfect lead magnet in just one month in this self-paced course.

Feeling overwhelmed, burnt out, or misaligned? This one’s for you!

WATCH: THE MAGIC PUMPKIN METHOD

The first step of funnel planning made simple.

(free with no opt-in email required)

By the end of The Magic Pumpkin Method you will have:

  • A defined lead magnet concept (title, format, and topic)

  • A clear connection between that freebie and the sales page/offer it should lead to.

  • The confidence to move forward creating it (instead of spinning their wheels on 10 half-baked ideas).

Watch Now

Join the newsletter.

One more thing about me: I’m inconsistent with my newsletter, but I am always trying.

You’ll get tips and tricks about lead magnets and email marketing, as well as personal stories and probably plenty of puns.

Find out what lead magnet you should create!